Webflow website and CRM for Sunrise Discovery, real estate and construction in El Salvador
Sunrise Discovery
Web design
Webflow · React · WhatsApp
Case study: sunrisediscovery.com on Webflow, connected to a custom CRM through webhooks, with a bilingual property catalog and an AI agent on WhatsApp.
- Scope of work
- Web design / Web Design
- Technology
- Webflow / React / WhatsApp
- Client
- Sunrise Discovery
- Year
- 2026
How do you connect a Webflow site to a CRM and an AI agent on WhatsApp?
Sunrise Discovery sells land, homes and construction services in El Salvador, mostly to buyers who are outside the country. The site had to feel like a destination brand, but the catalog behind it never stops moving: price per vara², total area, sale type, availability.
We built the whole site on Webflow and connected its CMS to a CRM we developed ourselves. When a property is created, edited, unpublished or deleted in Webflow, the change reaches the CRM within seconds, so nobody on the sales team works from an outdated listing.
What we did
How do you build a bilingual real estate website on Webflow with a property catalog?
A bilingual Webflow site —English and Salvadoran Spanish served from a single project— with a searchable property catalog, filters by sale type and property type, and individual listing pages with gallery, map, features and video.
Behind it, a custom CRM built on React, TypeScript and Supabase, synced with Webflow through a webhook endpoint. Records are updated by slug, and a property that is unpublished or deleted is marked as off the market instead of being erased, so the associated leads are not lost. An AI agent on WhatsApp, built with Botpress, qualifies incoming inquiries and places them directly in the sales pipeline.
A single source of truth for every property: Keep the Webflow CMS and the CRM automatically in sync across all property types —land priced per vara², homes priced in full, lots for sale or for rent— so no listing is entered twice.
Sell in two languages without duplicating the site: Serve English and Spanish from a single Webflow project, so an international investor and a local buyer get the same catalog, the same filters and the same listing pages, each in their own language.
The result
What does a real estate company gain by syncing its website with its CRM?
The result is a marketing site that behaves like a product. Marketing works in Webflow, sales works in the CRM and the AI agent on WhatsApp feeds both, with no spreadsheet in between. The same architecture now supports the construction and concierge side of the business, and holds up as the catalog grows.
Live project
