Brand identity for Vida Plaza, a health and wellness shopping center
Vida Plaza
Branding
Vida Plaza is a shopping center designed to be a meeting point for everything that truly matters: health, wellness, essential services and community.
- Scope of work
- Branding
- Client
- Vida Plaza
How do you design the brand for a health and wellness shopping center?
Vida Plaza is much more than a shopping center: it's a place where life flows naturally. A space built around health, wellness and the essentials of everyday life, designed to foster connection and community.
My role was to shape its identity from scratch. I created a brand that feels alive and intentional, where every visual decision —from the logo to the website— reflects clarity, balance and care. The concept was simple: this is where life happens, and it happens well. Through purposeful design, we gave voice to that idea.
Create a visual identity that reflects Vida Plaza's core values: health, wellness, accessibility and human connection.
Ensure brand consistency across all touchpoints, from signage to online presence, to reinforce trust and recognition.
What we did
What does a shopping center's visual identity include?
A strong, people-centered identity that clearly communicates the values of health, wellness and community.
A professional digital presence (website) aligned with its physical space, improving visibility and user experience.
The result
How do you build a brand that feels alive?
Working on Vida Plaza was one of those projects where the design felt truly meaningful. From the start the vision was clear: create a brand that felt like life itself, warm, balanced and human. Every decision, from the color palette to the digital design, was guided by that intention. What made it special was the client's openness to designing from emotion and purpose. It wasn't just about logos or websites, but about building a place where people can feel connected. Projects like this remind me why I design.
